The cost of the cloud (and the subscription chaos): Innovaway's view

Taken from
Channel City
Dec 2025

But if territoriality is a hot topic, there is another word conditioning Italian companies: costs. Sergio Ajani, pre-sales and offering manager at Innovaway, sees this every day with medium-to-large clients: "Companies rely on 6 or 7 cloud providers simultaneously. The problem is not just how many, but what they are doing with them. And above all: who controls all those costs?"


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