Offering new opportunities to companies that intend to accelerate the digitization process by guaranteeing consumers an excellent and increasingly personalized omnichannel customer experience: this is the goal of the partnership between Vtex (nominated by Gartner as a "visionary company" and recognized by Idc both as a leader and as the fastest growing global commerce platform) and Innovaway, a reality that operates in a global context with digital transformation projects and services.
The agreement was born in a scenario in which Covid-19 has boosted purchases on online platforms and in which the retail sector must face new challenges in order to remain the preferred option by customers, not only in the present but also in the future.
The Innovaway group, with more than 1100 employees, an aggregate turnover of 50 million, active in 7 offices, offers innovative ICT solutions and services, developed with cutting-edge technologies. It also counts among its 150 clients international realities in the retail and luxury sector, as well as in industry, services, finance, transport and the public sector.
Through its market unit dedicated to Retail & luxury, Innovaway provides services in 27 different languages, 24 hours a day and 7 days a week. The company has its headquarters in Naples and Milan and offices in Turin, Rome, Bari, Catanzaro and in Tirana, Albania.
"The partnership with Vtex - says Antonio Burinato, CEO of Innovaway - is part of the development strategy of the Retail & luxury market unit offer. We aim to be alongside customers in their digital transformation process through solutions for an increasingly omnichannel and personalized customer experience. Vtex's leadership at a global level in the field of online commerce is synergistically integrated with Innovaway's consolidated vertical experience for the Retail & luxury market.
"This partnership - says Antonio Giacomini, CEO of Innovaway - will expand the range of possibilities offered to customers in the Italian and Northern European markets, an area in which Innovaway has been operating for years with important commercial investments in Holland, Belgium and Luxembourg with a dedicated Bu to international development. Vtex provides the solidity and depth of an ecommerce and omnichannel management platform in all its facets, and Innovaway adds the ability to assist customers both from a B2C and B2B perspective with customized and specialized solutions for Retail & luxury ".
"We are extremely proud - concludes Daniela Jurado, general manager of Vtex for Western Europe - to welcome Innovaway to our ecosystem. Having a partner like Innovaway offers us the possibility of providing ICT services in complex areas and in different countries, guaranteeing the same quality standard. As we accelerate towards an increasingly omnichannel experience, the smooth integration between online and offline channels becomes essential to meet customer needs while maintaining a high level of quality and Innovaway, with its extensive experience in the physical and online world, will bring us the true added value ".
