You go into the dealership to change the car and a girl appears to guide you, show you the available products and answer your questions. This is thanks to Asso, the holographic assistant created for automotive dealers by Innovaway, an ICT company with seven offices in Italy and abroad, 600 employees and 21 years of history. The "Miss" in question is a life-size hologram housed in a sturdy cabinet that hooks you in as soon as you venture around her. When a possible user approaches, in fact, they are detected by a webcam that automatically activates Asso. The fascinating hologram invites the visitor to ask it questions by navigating on a touch screen device. The "Fabbrica di Salerno" was one of the first to experiment with Autosantoro Hyundai in its new store inside the shopping center. With encouraging results. "The increase in traffic and dwell times of potential customers was 50%, with an increase of about 20% in sales", explains Innovaway CEO Antonio Giacomini. Asso was created according to the guidelines of a Strategic Committee which includes the former minister and president of the CNR Luigi Nicolais and the director of the Apple Developer Academy in Naples Giorgio Ventre.
